Print basics

The campaign print timeline: what to order, and when

Print has lead times, and elections don't move. Work backward from election day with this order-by-order timeline.

The one rule: count backward

Each piece of campaign print exists to be seen in a specific week. Postcards, flyers and brochures print within 2 business days of artwork approval; most other orders ship in 4–6, plus transit. So the question to ask is "when do I need it in hand?" Set that date, subtract two weeks for comfort, and you have your order date.

Here's the timeline for a typical local race.

Announcement week

The day you're public, you need three things within reach:

This is exactly what The Kickoff Package bundles. Order it the week you file, before the announcement.

The long middle: canvassing season

Once you're knocking doors weekly, print gets used up fast:

Reorder trigger: when a volunteer asks "do we have more?", you're already a week late. Reorder at half-empty.

When ballots drop: mail season

Mail should land when voting is possible. Too early is forgotten, too late is wasted. Plan your EDDM drops so the introduction piece arrives with the first ballots and your GOTV piece lands the weekend before election day. Mail has the longest total lead time of anything you'll print: printing, USPS processing, and delivery windows. These dates go on the calendar first.

The final two weeks: visibility surge

The Election Day Package covers the polling-place kit in one order. Order it no later than two weeks out.

After you win

Thank-you postcards to your volunteers and donors are the cheapest goodwill in politics, and the first print order of your next campaign. We'll be here.

Start with a package. The Kickoff Package bundles announcement week (signs, palm cards, and stickers) in one order. See the packages →

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