The Print Playbook · Topic
Timelines
Lead times, order-by dates and planning backward from a deadline.
EDDM for campaigns: reach every mailbox without a mailing list
Pick carrier routes instead of a list: how the cheapest mail program in America works for campaigns.
Read the guide →The campaign print timeline: what to order, and when
From filing day to GOTV weekend: the order-by-order calendar that keeps you ahead of the deadlines.
Read the guide →How to plan a print budget for a local campaign
What to buy first, how to set quantities, and what to cut when money runs short.
Read the guide →Direct Mail 101: every way to put a mailer in a mailbox
Every Door Direct Mail, a mailing list, or a stack of handouts: which one fits, what each costs, how long each takes.
Read the guide →EDDM timelines: when to order so it lands on time
From approved artwork to mailbox: the days it takes, what USPS promises, and the election math.
Read the guide →The Florida campaign mail calendar: ballots, early voting, Election Day, and your order-by math
The ballot window, early voting, Election Day, and the latest day to approve each kind of mail.
Read the guide →Which election is my city's? Broward, Palm Beach and Miami-Dade dates explained
November, March or a date of its own: how to find your city's election and plan your mail around it.
Read the guide →Did it work? Measuring campaign mail without software
Set up tracking before the first drop, hold back part of your list, and check turnout in the voter history file.
Read the guide →