The Print Playbook · Topic
Vote by mail
Mail ballots: when they go out and what that means for your mail and print.
The campaign print timeline: what to order, and when
From filing day to GOTV weekend: the order-by-order calendar that keeps you ahead of the deadlines.
Read the guide →EDDM timelines: when to order so it lands on time
From approved artwork to mailbox: the days it takes, what USPS promises, and the election math.
Read the guide →Vote-by-mail data in Florida: what candidates get, and how to stop mailing people who already voted
The one gated voter file, who can get it, what it costs, and how to stop paying to mail people who already voted.
Read the guide →The Florida campaign mail calendar: ballots, early voting, Election Day, and your order-by math
The ballot window, early voting, Election Day, and the latest day to approve each kind of mail.
Read the guide →Which election is my city's? Broward, Palm Beach and Miami-Dade dates explained
November, March or a date of its own: how to find your city's election and plan your mail around it.
Read the guide →Did it work? Measuring campaign mail without software
Set up tracking before the first drop, hold back part of your list, and check turnout in the voter history file.
Read the guide →EDDM vs. a voter list for a city race: a worked example
Every door or only the voters you pick, priced for Davie: cost per voter reached, when each wins, and using both.
Read the guide →