Free guides
The Print Playbook
Everything we know about making campaign print work, from the people who print it. All of it is free to read, with no email signup.
Direct mail basics
How mail reaches a home: the three ways to do it, what lists are and where they come from, what it all costs, and how to tell if it worked.
Direct Mail 101: every way to put a mailer in a mailbox
Every Door Direct Mail, a mailing list, or a stack of handouts: which one fits, what each costs, how long each takes.
Read the guide →Mailing lists explained: occupant, named, and targeted
Occupant, consumer and targeted lists: what each one is, what it costs per thousand, and which fits your mailer.
Read the guide →City limits vs. ZIP codes: when a list beats EDDM for precision
ZIP codes cross city lines. How to mail only inside the city, and when a list costs less than every door.
Read the guide →List hygiene: dedupe, households, and the 95-day rule
CASS, NCOA, duplicates and the 95-day rule: what list cleanup is, why USPS requires it, and what it saves.
Read the guide →Renting a list vs. owning it (and what the seed addresses are for)
One-time use, multi-use and seed names: how list rental works, and which lists are yours to keep.
Read the guide →Saturation mail: near-EDDM postage on your own list
The 90% rule, the 2026 carrier-route prices, and when your own list mails for close to the EDDM rate.
Read the guide →Did it work? Measuring campaign mail without software
Set up tracking before the first drop, hold back part of your list, and check turnout in the voter history file.
Read the guide →Where to get every address in a Florida city (free, and what the paid lists add)
The free state tax roll, county address points and appraiser files, cut to one city, and what a paid list adds.
Read the guide →Every Door Direct Mail
Mail to every address on the postal routes you pick, with no mailing list. Routes, sizes, postage, timing and the USPS rules behind them.
EDDM for campaigns: reach every mailbox without a mailing list
Pick carrier routes instead of a list: how the cheapest mail program in America works for campaigns.
Read the guide →What is Every Door Direct Mail?
Mail to every address on a postal route without a list: the rules, the sizes and the price in plain English.
Read the guide →How to pick EDDM routes (and why your city's ZIP Codes cross the line)
Reading the USPS route map: counts, residential-only, income, and the city-limits problem.
Read the guide →EDDM timelines: when to order so it lands on time
From approved artwork to mailbox: the days it takes, what USPS promises, and the election math.
Read the guide →What EDDM costs, line by line
Postage, print and mail prep, with the USPS rate history and our all-in price at four quantities.
Read the guide →EDDM Retail vs. EDDM BMEU: when you outgrow the Post Office counter
Retail or BMEU: the volume cap, the permit fees and the tenth of a cent between them.
Read the guide →Political campaigns
Voter data, election deadlines, disclaimers and the calendar a campaign has to plan around.
Vote-by-mail data in Florida: what candidates get, and how to stop mailing people who already voted
The one gated voter file, who can get it, what it costs, and how to stop paying to mail people who already voted.
Read the guide →The Florida campaign mail calendar: ballots, early voting, Election Day, and your order-by math
The ballot window, early voting, Election Day, and the latest day to approve each kind of mail.
Read the guide →Political mail rules in Florida: the disclaimer, the party label, and USPS Political Mail
The exact Florida disclaimer wording, party labels, exemptions, and what USPS Political Mail actually does.
Read the guide →Which election is my city's? Broward, Palm Beach and Miami-Dade dates explained
November, March or a date of its own: how to find your city's election and plan your mail around it.
Read the guide →Precinct maps: how to mail by precinct
Free precinct maps for three counties, a voter list cut by precinct, and EDDM routes matched to precincts.
Read the guide →Voter lists in Florida: who can get them, where, what's in them, what they cost
Who can get Florida's voter file, the state and county doors, the fields and vote history inside, and what it costs.
Read the guide →EDDM vs. a voter list for a city race: a worked example
Every door or only the voters you pick, priced for Davie: cost per voter reached, when each wins, and using both.
Read the guide →Print basics
Yard signs, palm cards, door hangers, budgets and timelines: what to order, how much, and when.
How to design a yard sign that wins votes
The 3-second test, name dominance, and the mistakes that turn a sign into landscape.
Read the guide →The campaign print timeline: what to order, and when
From filing day to GOTV weekend: the order-by-order calendar that keeps you ahead of the deadlines.
Read the guide →"Paid for by": campaign disclaimer basics
What the legal line is, where it goes, and how to design for it from the start.
Read the guide →How many yard signs does a campaign need?
A simple formula for your first sign order, and the reorder point most campaigns miss.
Read the guide →Where can you legally put campaign signs?
Yards, right-of-way, HOAs, polling places and take-down deadlines, with Florida specifics.
Read the guide →Palm cards vs. door hangers: what each is for and how many to print
What each one does at the door, what to print on it, and how many a canvass actually uses.
Read the guide →How to plan a print budget for a local campaign
What to buy first, how to set quantities, and what to cut when money runs short.
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