The Print Playbook · Topic

Costs

What things cost, with worked examples from our own price tables.

EDDM for campaigns: reach every mailbox without a mailing list

Pick carrier routes instead of a list: how the cheapest mail program in America works for campaigns.

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How to plan a print budget for a local campaign

What to buy first, how to set quantities, and what to cut when money runs short.

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Direct Mail 101: every way to put a mailer in a mailbox

Every Door Direct Mail, a mailing list, or a stack of handouts: which one fits, what each costs, how long each takes.

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What EDDM costs, line by line

Postage, print and mail prep, with the USPS rate history and our all-in price at four quantities.

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Mailing lists explained: occupant, named, and targeted

Occupant, consumer and targeted lists: what each one is, what it costs per thousand, and which fits your mailer.

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Vote-by-mail data in Florida: what candidates get, and how to stop mailing people who already voted

The one gated voter file, who can get it, what it costs, and how to stop paying to mail people who already voted.

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City limits vs. ZIP codes: when a list beats EDDM for precision

ZIP codes cross city lines. How to mail only inside the city, and when a list costs less than every door.

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List hygiene: dedupe, households, and the 95-day rule

CASS, NCOA, duplicates and the 95-day rule: what list cleanup is, why USPS requires it, and what it saves.

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Renting a list vs. owning it (and what the seed addresses are for)

One-time use, multi-use and seed names: how list rental works, and which lists are yours to keep.

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EDDM Retail vs. EDDM BMEU: when you outgrow the Post Office counter

Retail or BMEU: the volume cap, the permit fees and the tenth of a cent between them.

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Saturation mail: near-EDDM postage on your own list

The 90% rule, the 2026 carrier-route prices, and when your own list mails for close to the EDDM rate.

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Did it work? Measuring campaign mail without software

Set up tracking before the first drop, hold back part of your list, and check turnout in the voter history file.

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Where to get every address in a Florida city (free, and what the paid lists add)

The free state tax roll, county address points and appraiser files, cut to one city, and what a paid list adds.

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Voter lists in Florida: who can get them, where, what's in them, what they cost

Who can get Florida's voter file, the state and county doors, the fields and vote history inside, and what it costs.

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EDDM vs. a voter list for a city race: a worked example

Every door or only the voters you pick, priced for Davie: cost per voter reached, when each wins, and using both.

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