The Print Playbook · Topic
Saturation mail
Mail that reaches every home on a route or in an area.
EDDM for campaigns: reach every mailbox without a mailing list
Pick carrier routes instead of a list: how the cheapest mail program in America works for campaigns.
Read the guide →Direct Mail 101: every way to put a mailer in a mailbox
Every Door Direct Mail, a mailing list, or a stack of handouts: which one fits, what each costs, how long each takes.
Read the guide →What is Every Door Direct Mail?
Mail to every address on a postal route without a list: the rules, the sizes and the price in plain English.
Read the guide →Mailing lists explained: occupant, named, and targeted
Occupant, consumer and targeted lists: what each one is, what it costs per thousand, and which fits your mailer.
Read the guide →Saturation mail: near-EDDM postage on your own list
The 90% rule, the 2026 carrier-route prices, and when your own list mails for close to the EDDM rate.
Read the guide →