The Print Playbook · Topic
Postage
What USPS charges for each kind of mail and how it is billed.
EDDM for campaigns: reach every mailbox without a mailing list
Pick carrier routes instead of a list: how the cheapest mail program in America works for campaigns.
Read the guide →Direct Mail 101: every way to put a mailer in a mailbox
Every Door Direct Mail, a mailing list, or a stack of handouts: which one fits, what each costs, how long each takes.
Read the guide →What is Every Door Direct Mail?
Mail to every address on a postal route without a list: the rules, the sizes and the price in plain English.
Read the guide →What EDDM costs, line by line
Postage, print and mail prep, with the USPS rate history and our all-in price at four quantities.
Read the guide →List hygiene: dedupe, households, and the 95-day rule
CASS, NCOA, duplicates and the 95-day rule: what list cleanup is, why USPS requires it, and what it saves.
Read the guide →Political mail rules in Florida: the disclaimer, the party label, and USPS Political Mail
The exact Florida disclaimer wording, party labels, exemptions, and what USPS Political Mail actually does.
Read the guide →EDDM Retail vs. EDDM BMEU: when you outgrow the Post Office counter
Retail or BMEU: the volume cap, the permit fees and the tenth of a cent between them.
Read the guide →Saturation mail: near-EDDM postage on your own list
The 90% rule, the 2026 carrier-route prices, and when your own list mails for close to the EDDM rate.
Read the guide →EDDM vs. a voter list for a city race: a worked example
Every door or only the voters you pick, priced for Davie: cost per voter reached, when each wins, and using both.
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